7-Eleven partnered with the film for a month-long, storewide promotion that hits customers as they walk in the door with life-size standees of some of the film’s most popular characters—Wolverine, Sabretooth and Gambit...
A new flavor, Mutant Berry, was developed in partnership with Dr Pepper and was a top vote getter in taste tests held last summer.
Customers will also find a special silver-colored Big Gulp cup inspired by Wolverine’s indestructible adamantium skeleton that is part of the secret Weapon X program.
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I haven’t been able to determine if there will be any kid meal toys, but I’m strongly leaning towards McDonald’s as having Wolverine Happy Meals, due in part to the company’s recent Spider-Man promotion.
I’ll keep you posted.