So I was out at a local clothing store the other day and I came across a comicbook stuffed inside a a box of Sketchers sneakers. I haven’t read it yet, but it seems that the company is trying to appeal to a teen audience which I think is a very cool idea.It would be interesting to see if this marketing strategy works, which would be very cool, as it would entice back a younger audience to reading comicbooks, which would (I believe) ultimately benefit the industry, as it would bring back a younger audience, which would (eventually) lead to new blood coming in, and then to these younger kids moving up to older books.
I also think that comics targeted to girls is always a good idea, as there is no reason that comics should be such a boy-dominated industry. Needless to say, once I read the book (which should be as soon as I catch up with my “regular” reading, I fully intend to do.
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