As Disney was sealing its deal with Marvel Entertainment on Thursday, it was also expanding its ties with POW! Entertainment, the company led by the man who once ran Marvel and co-created many of its signature characters, Stan Lee.
Disney is acquiring a 10% stake of POW! for $2.5 million. It is also acquiring "enhanced rights" to the company's creative side as well as exclusive consulting services. It was not clear what the rights and services entailed or the reason for expanding its relationship with POW!
Experts believe that Disney may be hoping to tap in to Lee’s creative side to create concepts and stories that will work across several platforms; this, even though though Lee hasn’t been involved with Marvel’s comic books since the early 1990s, and most of what he has produced in the interim has been, well, way less than memorable.