That’s right, you read that correctly “Mr. MiSoki” (clearly a play on the iconic Mr. Miyagi character played by Pat Morita in the Karate Kid films) is what you could expect from a comicbook-based sock company. As it turns out, Mr. MiSocki was started by a pair of guys who really love socks and design.
What Mr. MiSocki has done is combined flashy socks, innovative marketing, cool graphics, and entertaining comics. The company sells a box containing two pairs of flamboyantly decorated pairs of socks packaged with a comicbook. Currently the company produces six separate comics, along with 12-gloriously eclectic socks; and what could be more fun than that?
The comics themselves are 6" x 3.5" 22 page full-color comics that tell the story of a pair of matched socks and their efforts to stay together. In the first comic, they become separated, and work to become matched upo once again. the comic is written by Munish Taneja, and illustrated by A. T. Pratt.According to the
company’s website, Munish Taneja, the company’s CEO, has spent several years in
technology product management and business development. He currently works at
Google as a Mobile UX lead. Funky socks have always been a unique obsession for
Munish and he wanted to apply the versatile skillset he developed throughout
his career to create something that would bring joy to people's lives.
A. T. Pratt, the CCO
(Chief Creative Officer) is a multi-disciplinary cartoonist, illustrator, fine
artist, designer, and self-publisher. Each project he creates aims to tackle
words and pictures in new and exciting ways, incorporating handmade additions
like pop-ups and foldouts in his comics, and now with socks leaping from the
flat comic page into real life!
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