American comic book fans live for Wednesdays. That’s the day the new issues arrive. Every major American comic book publisher uses a single distributor, Diamond, to ship boxes of their latest releases to roughly 2,200 comics retail stores across the country. The shop owners—or their minions—put that week’s crop of Batman or X-Men or Buffy the Vampire Slayer on the shelves, and then the fans arrive. A lot of them go to the same store every week, where they have a “pull list” on file, books they’ve asked to be set aside so they’ll never miss a single pulse-pounding issue. It’s a tradition.
I find it interesting that even as the writer acknowledges that digital is the wave of the future, he isn't quite ready to give up the ghost on "Dead Tree" comics quite yet.
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