Tuesday, October 06, 2009

Everyone Loves Archie!

A couple of months ago (in Archie #600), Archie publications kicked off a six-issue storyline that had Archie marrying Veronica. In #603 the story goes for three more issues exploring a Archie/Betty wedded life. According to the company, the storyline brought world-wide attention back to the perennial teen (who first hit the stands in December of 1941.

The minaj a trois is the result of a storyline that has Archie traveling down memory lane, and taking first one fork and then the other, so as to get both sides of the marital issue.

Jon Goldwater, co-chief executive of Archie Comic Publications estimates that the first part of the story line sold some hundreds of thousands of copies. According to sources, the sales of #600 come in at just over 54,000 (by contrast,issue #597 sold around 2,500 copies. These numbers do not account for newsstand, supermarket

“This has really pushed ‘Archie’ into the consciousness of everyone’s mind,” Mr. Goldwater said. The plotline was mentioned on everything from the BBC to the “Late Show With David Letterman” to “The Rachel Maddow Show” and in newspapers worldwide. The response in India was especially enthusiastic, and so “Archie” will now be printed in five languages there. Archie Comic Publications plans to open its first international office in New Delhi next year and is also preparing some exclusive comics for that market that will include Indian characters.ket and international sales of Archie.

The marriage story arc has been written by Michael E. Uslan (executive producer of the Batman films) and illustrated by Stan Goldberg (a longtime Archie illustrator).

Neeedless to say it is the hope of the company for this “relaunch” of Archie and his gang may help launch the characters into feature films or even a new animated series. Archie Publishing has recently signed with Creative Artists Agency to represent the gang in Hollywood. Then, on the print side, the publisher is joining with the fellow comic-book publishers IDW and Dark Horse for several collected editions, in softcover and hardcover. IDW will reprint Archie newspaper strips, as well as best-of volumes devoted to the work of longtime Archie artists like Dan DeCarlo and Stan Goldberg.

Starting next year, Dark Horse will publish archive editions of Archie that begin with his first appearance in Pep Comics #22 in December 1941.

For more on this story go here.

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