Currently, Mort’s media company Comicfix develops licensed properties for publishing, film, TV and animation. For the last year, Comicfix has been putting out an eclectic variety of comics, mixing the classical aspects of the comics people grew up with, along with a modern sensibility. The incredible talent involved ranges from legends of the comics industry, to some very familiar names as well as promising new talent. We personally got the opportunity to meet Mort when he headed up Marvel Comic’s music comic division (pitching him a possible adaptation of Meatloaf’s Bat Out of Hell II: Back into Hell album), and recently got to chance to ask Mort about Comicfix and some of his other on-going projects, including resurrecting Charlton Comics with the help of his friends, including Roger McKenzie and Paul Kupperberg.
**********
Robert
J Sodaro: You have a long history in comics ranging from editor-in-chief
of Cracked magazine, and Marvel Music to having worked on
Superman, Spider-Man, Barbie, and Looney Tunes. Now you are the owner of Comicfix,
a media company. How did you go from one to the other, or is your work with
Comicfix merely an outgrowth of your earlier comicbook work?
Mort
Todd: Ever since I was a youngster, I’ve been interested in
every kind of media: TV, film, animation, music and print, and I’ve been
fortunate to dabble in all of it. Comicfix is indeed an outgrowth of what I’ve
done and an outlet to create the above mentioned media.
RJS: You
recently launched a crowd-sourcing fund-raiser on patron.com entitled Mort
Todd is creating comic books and graphic novels, where
you are seeking funding for a couple of distinct lines of comics. Tell us what
that is all about.
RJS: How
can people contribute to that, and how is that campaign going?
MT: Like a lot of grass-root campaigns it’s had a slow start, but is growing as people hear about it. Those interested can go to the link you mentioned above and donate whatever they want, from $1.00 up, to be a patron of the comic arts. For a dollar they get access to our Pix-c web comic site where we have over a dozen strips with new episodes posted weekly by a bunch of talented creators doing comics ranging from heroes to horror and humor. Donate more and you get print comics, posters, t-shirts and even original art.
RJS: What
do you think is the fascination with a company like Charlton Comics? Sure, a
bunch of creators came out of the company, when it was operating years ago, but
why do people (pros and fans alike) seem to care so much about this company and
its characters?
MT: Charlton
was always the underdog when compared to bigger publishers like Marvel and DC.
As a smaller company they were more willing to experiment with their titles and
try out concepts the larger companies wouldn’t do. And the creators had the
freedom to do more wild stuff than they would be able to with the big guys.
RJS: With
the help of guys like Paul Kupperberg and Roger McKenzie the Charlton line
really seems to be taking off, you have three titles either out or in the works
and have more on the way. Do you think that you’ll actually be able to
resurrect the company as a going concern, or do you just plan on publishing
“Charlton-themed” comics?
MT: We’ll
be putting out at least six Charlton Neo titles a year, and hope to increase
the output if response warrants it. Like the original Charlton, we’re such a
small concern that creators are free to do their own thing, and all the
features are creator-owned. The Charlton Arrow is an anthology
book featuring a mix of genres. Charlton Wild Frontier is a
Western comic featuring some Charlton characters like Cheyenne Kid and Kid
Montana along with new ones. Paul Kupperberg’s Secret Romances is
an oddball romance title with all stories written by Paul and a bunch of
different artists. In the works are Charltoons, a funny animal
book, and Roger McKenzie’s Total Frenzy Comics and Unusual
Suspense. The last two titles are print versions of some Pix-C strips,
including revamps of some Charlton characters. Also with ACE Comics, we’re
reprinting Charlton’s Hot Rod comics from the ‘60s. Ron Frantz acquired the
rights and we are printing from Charlton’s silver prints, used to publish the
original comics.
RJS: Who currently owns the licenses to those characters, and how do you get to use the Charlton name and characters if you guys don’t own the license?
MT: Charlton
went out of business in the late ‘80s, so a lot of the material is in the
public domain. They did sell off some of their assets to others, most notably
their action heroes like Blue Beetle and Captain Atom to DC Comics, so we stay
away from those and utilize their less well-known, but still beloved,
characters.
RJS: In
addition to Charlton, you are also publishing ACE Comics and comics under the
Comicfix logo, can you tell us what those comicbook lines are about, and how
they differ from the Charlton titles.
MT: ACE features the properties owned by Ron Frantz, including Skyman and the Face, which were drawn by Steve Ditko in the ‘80s. We’re also reprinting some of those character’s Golden Age stories to celebrate their 75th anniversary this year. Ron also has many great titles that were scheduled but never released back then that we’ll be putting out, like an incredible graphic novel by C.C. Beck. A few of the ACE titles are reprints, like the Classic Hot Rod and Racing Car Comics, but we have some new material planned as well. Comicfix does a little of everything, from horror to photo comics and tend to be the properties I’ve personally created or own.
RJS: Do
you think your ability to attract both seasoned pros and newbie creators to
these titles has to do with the overly-corporate nature of the current state of
comics?
MT: Sure.
Comics are mostly superhero titles now, with stifling continuity. Our books
offer creators the opportunity to expand the comic medium with different
concepts and characters and try out things you couldn’t do at the “majors.”
RJS: It
seems that the Big Two are allowing seasoned pros with extraordinary talent to
slip out of their grasp, do you think that has to do with a perception that
“older” creators are simply passé, and perceived (either by the corporations or
by the fans) as no longer being relevant?
MT: When
I got into the industry in the ‘80s it appeared that if you had been doing
comics for the last 20 years, Marvel and DC weren’t interested in using you and
they were in search of the “hot” new talent. People like Steve Ditko and Gene
Colan couldn’t find regular assignments and I was glad to work with them. And
it hasn’t changed since then; the “hot” artists of the ‘80s & ‘90s now find
it hard to get work. Again, I’m more than happy to work with anybody that has
talent.
RJS: Do you see the revival of Charlton, Ace Comics, and Comicfix to be viable concerns and that you’ll be able to increase your audience share as you move forward?
MT: For
sure! Comics are more popular than ever, but more limited than ever. Mainstream
comics aren’t too attractive to a wide audience as they are all about
superheroes and have a vast continuity with never-ending chapters that
potential customers can’t just dip into. Our books have shorter stories, more
variety, usually told in under 10 pages, so the casual reader can read a
complete adventure without having to buy 50 issues of crossovers. There is a
wider potential audience for these kinds of comics than the current hardcore
comic fan market attracts.
RJS: Any
plans of getting Diamond distribution?
MT: Indeed.
That is one of the goals of the Patron campaign, to be able to fund print runs
and sell via Diamond.
RJS: Given
that distribution for Independent, small press, and “non-corporate” comics is
so difficult (and that Diamond’s rules and regulations are so restrictive) do
you foresee any chance of a new distributor stepping up to handle the comics
that Diamond doesn’t or won’t distribute?
MT: Possibly.
We’re also looking into alternate distribution to reach those who wouldn’t
normally enter a comics shop. Of course it would help to have a property that
is also exposed on other media platforms like TV, film, or animation and we’re
working on that, too!
RJS: With
Hollywood looking at comics as its new source material, do you think that Indy
comics stand a chance against corporate comics in that marketplace?
MT: Yes.
Good story-telling will always sell. And a surprising number of independent,
non-superhero comics are making it to the theater and TV screens.
RJS: What
(else) are you doing to get attention and distribution for your line(s) of
comics? And what else do you think is a viable way to get your comics out into
the marketplace.
MT: Licensing
is the best way to get your product known outside of comic fandom. We’re close
to signing a film deal for one of our titles Sadistik, The Diabolikal
Super-Kriminal, which is a photo comic with a worldwide cult following. I’m
confident that with a successful release it will open the floodgates with
others looking at our properties and in turn attracting readers to our books.
RJS: How difficult is it for Indy/Small Press comics to get out into comic shops?
MT: It’s
mostly an issue of capital. It takes a bit of money to get the ball rolling
what with having to bankroll editorial, printing, and promotional costs for a
while before you see any return. And it also helps to have some content that
people will actually like and look forward to with continued release!
Charlton
Arrow, Charlton Neo, Pix-C, all artwork displayed, as well
as all material mentioned in this article is © & TM 2024 their
respective copyright holders. All rights reserved.
Funnybook
City is © 2024 Robert J. Sodaro, D.B.A. Freelance Ink. All
rights reserved.