Getting ready for The Amazing Spider-Man

We have just learned that that Twizzlers — the red, liquorice candy that many of you (not me) eat in the movie theaters — has just has teamed up with Sony Pictures to mark the debut of the The Amazing Spider-Man. The candy (made by Hershey’s) is challenging fans to “swing into action” and help the arachnid teen hero construct a virtual web of Twizzlers Twists to unlock prizes and exclusive content.

Yep, running now through July 7, 2012, fans can visit the company’s website once a day to add a Twizzlers Twist to The Amazing Spider-Man’s web in three scenes that depict the chapters of Spider-Man’s story for a chance to win several unique prizes, including a trip to the next installment in the on-going (movie) Spider-Man movie set.

“From the candy’s signature red color to its web-like characteristics, our iconic Twizzlers Twists are the perfect complement to sweeten fans’ movie experience both on and offline,” said Anna Lingeris, spokesperson for the Twizzlers brand. “We're excited to team up with Sony Pictures to bring added excitement to The Amazing Spider-Man through this unique online experience and the chance to win a trip to the set of the next Spider-Man film.”

Personally, we thing that is so very cool that we just might have to start buying packages of Twizzlers our self.