Buddy of mine called me this morning and told me that Warner Bros. Entertainment (the parent company of DC Comics) has apparently created DC Entertainment Inc., a brand new company that is being founded to fully realize the “power and value of the DC Comics brand and characters across all media and platforms.” This new company will be run by Diane Nelson. This announcement was made today by Barry Meyer, Chairman & CEO, and Alan Horn, President & COO, Warner Bros.DC Entertainment, a separate division of WBEI, will be charged with strategically integrating the DC Comics business, brand and characters deeply into Warner Bros. Entertainment and all its content and distribution businesses.DC Entertainment, which will work with each of the Warner Bros. divisions, will also tap into the tremendous expertise the Studio has in building and sustaining franchises and prioritize DC properties as key titles and growth drivers across all of the Studio, including feature films, television, interactive entertainment, direct-to-consumer platforms and consumer products.The DC Comics publishing business will remain the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month and continuing to build on its creative leadership in the comic book industry.
Yeah, I’m not sure what it all means either, but the Bloggers are already on it, comparing it to the Disney buyout of Marvel.
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