As we get closer to the release date of Man of Steel, the promotional partnerships will really start to ramp up and the latest one is with Carl's Jr./Hardee's. They are launching their "Super Bacon Cheeseburger" to promote the movie. The commercial was directed by Zack Snyder and features Henry Cavill.(Via SuperHeroHype.com)
Check it out:
And here is a TV commercial that is (apparently) currently running.
Oh, and just to retain balance, here is an old Hardee’s/Arby’s commercial staring Stan Lee, and promoting one of the Spider-Man movies.