Wednesday, December 14, 2011

And then there’s this...

Apparently there is a brand  new ad campaign that is occurring in Mozambique, that is being orchestrated by Associação da Luta Contra o Cancer (ALCC) that is using the comic book characters Wonder Woman, Catwoman, She-Hulk, and Storm to promote self-examinations for breast cancer prevention.

The ad copy states:
Nobody’s immune to breast cancer. When we talk about breast cancer there are no women or super women. Everybody has to do self-examination monthly. Fight with us against the enemy and, when in doubt, talk to you doctor.

I just have to wonder if the suits at Marvel  and DC signed off on this campaign.

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