No, it is because whenever I try to read a comic, these days, I find that I have to keep shifting the page back and forth so that the light source I'm using to read by, isn't so badly reflecting off the surface of the page that I often can't read it.
In fact, whenever I am reading a comic, I find myself wishing for the cheaper, flat surface of the old newsprint-style comics, so I can just read them without having to go through all the mechinations and contortions just to read them. I don’t have this problem with any of the slick color magazines I read, so why do comics have to be like this?
So they look “cooler”? I think not. I’m sure that most of the funnybook readers that I know would prefer to go to a cheaper (less expensive), form of (non-reflective) paper that would make the comicbook reading experience easier, and reduce the cover cost of the book (even by 50¢) a comic.
If Marvel, DC, Image, and the other companies want to know how to increase market share (and revenue), they should try something like this.